The Light FM listeners donate more than $440,000 to area pregnancy centers

ASHEVILLE, N.C., May 7, 2021 – Through the 2021 “Heartbeat of Hope” campaign held on May 6, The Light FM listeners donated enough money in a single day to provide 2,530 pregnant women with ultrasounds and faith-based support. This year, The Light FM partnered with seven area faith-based pregnancy centers to bring awareness to their services including pregnancy tests, counseling, ultrasounds and post-abortion programs.

This was the fourth year for The Light FM’s “Heartbeat of Hope” fundraising drive, having raised $1,236,495—equating to more than 7,000 ultrasounds—for local pregnancy centers since 2018, with 100 percent of the donations going directly to the centers.

“The incredible amount of calls and donations that were received in such a short amount of time truly shows how much our listeners care and want to support these faith-based pregnancy centers,” said John Owens, general manager of Blue Ridge Broadcasting. “Because of the generosity of The Light FM donors, we are able to send every penny of these donations directly to the center selected by people who gave to ‘Heartbeat of Hope.’”

Throughout the day on May 6, The Light FM shared the message that 95 percent of woman who are wrestling with a decision about their pregnancy will choose life when they see their child’s beating heart at a pregnancy center. The station also reminded listeners that they could provide women with an ultrasound and faith-based support for $175.

Listeners who donated had the choice to “give where they live,” choosing a specific faith-based pregnancy center to support. Every dollar donated was directly given to one of these centers:

  • Mountain Area Pregnancy Services in Asheville, North Carolina
  • Cabarrus Women’s Center in Concord, North Carolina
  • Crisis Pregnancy Center of Gaston County in Gastonia, North Carolina
  • Smoky Mountain Pregnancy Care Center in Franklin, North Carolina
  • McDowell Pregnancy Care Center in Marion, North Carolina
  • Carolina Pregnancy Center in Spartanburg, South Carolina
  • Pregnancy Resource Center in Maryville, Tennessee

“We give God all the glory for the results we saw during Thursday’s ‘Heartbeat of Hope’ one-day fundraiser. The money that was donated is a tangible, profound and life-impacting gift given in Christ’s name,” said Jim Kirkland, executive director of Blue Ridge Broadcasting.

The Light FM also provided an option for listeners to give to other pregnancy centers beyond the seven featured. By texting “HEART” to (800) 293-1069, listeners could receive a list of 14 centers in the listening area.

Those who are interested in supporting the “Heartbeat of Hope” campaign can still do so by visiting and handpicking a center to receive their gift.

About The Light FM:

A listener-supported ministry of the Billy Graham Evangelistic Association, The Light FM seeks to serve its listeners with the message of the Gospel of Jesus Christ, through encouraging music, relevant Bible teaching and support of ministry outreach at home and abroad. The Light FM’s flagship station, 106.9 WMIT, has the nation’s 12th largest FM radio coverage area, reaching portions of seven states. The Light FM can be heard globally at, via The Light FM app for smartphones, and on Amazon Echo, Tap and Google smart speakers. For a full list of frequencies, visit

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